School of Business Service Learning Projects

The School of Business has a strong history of incorporating Service Learning projects into class assignments, giving students real world experience and exposure to community and private sector interaction.

Marketing and Business Students Can Count on Community Involvement

Drs. Douglas Johnson and Alice Collins teach marketing and business classes that promote community involvement. Both professors like to engage students to work with local organizations. The project list can vary from general community projects to fundraisers tied to specific charitable campaigns, to hands-on invovlement like painting a classroom.

Some of the projects they have organized include:

General Projects		Relay for Life Fundraisers		Gwinnett Great Days of Service
1st Student Led Blood Drive at GGC (42 units collected) Breast Cancer Awareness Bake Sale Toys for Tots Drive Gwinnett County Elderly Assistance WalMart Hispanic Heritage Month Festival City of Lawrenceville Cemetery Documentation Gwinnett Sexual Assault Center Gwinnett County Humane Society Charlie Company - Army medical unit in Iraq Troop Bebop Children's Healthcare of Atlanta Wounded Warrior Project St. Vincent dePaul Society Haiti Relief Teens for Jeans Go Green at GGC Jumpstart		Paint the Town Purple Ribbon Sales Stevie B’s Pizza Benefit and Silent Auction Chick-fil-A Chicken Biscuit Krispy Kreme Doughnut Sales at Kroger Pizza Hut Pizza Sales Doughnuts, Chips and Soda Sale Massage Therapy Bake Sale Pizza Sale Snack Bar at Dobbins Military Base Valentines Gift Item Sales Purple Ribbon Sales Yard Sale Campus Fundraising Dance and Awareness Homemade Craft and Bake Sale Partnering with Businesses		Gwinnett Great Days of Service – landscaping at Richards Middle School Gwinnett Great Days of Service – paint teacher restrooms at Corley Elementary School Gwinnett Great Days of Service – pathway to playground at Corley Elementary School

Students who take Marketing with Dr. Anservitz will likely tackle a professional assignment

Semester-long assignments with "real" clients is a sure way to get first-hand experience in the business world. Here are a few past and upcoming projects that highlight the types of assignments GGC marketing students may participate in:

Marketing Promotions

In a strategic alliance, Marketing Promotions worked with MedShare International. Five task forces developed marketing deliverables for this four-star rated not-for-profit international charity. Task forces conducted research, and, building on their research findings and the customers’ needs, they developed, presented and delivered turnkey collaterals to MedShare International's founder and staff at their end-of-the-semester presentations. Learn more.

Market Research

Healthcare market research is conducted by one student who commits to a four-month project. This can be a paid assignment. The project encompasses data inputting, data analysis and graphing, for published market research.

Web Site Analysis

Marketing Management class evaluated the GGC website for the Office of Public Affairs This work includes:

Identifying website needs
Conducting a gap analysis to see where the current site meets or does not meet these needs
Developing an entirely new working website for GGC as a model that meets the needs identified in this class’s primary research and feeds the growth of the College
Learn more.

Entrepreneurship Class

The class was assigned to work with an entrepreneur to help hone the new venture’s marketing needs.

Branding

As an end-of-semester SL module, MKTG 4300/Advertising is slated to brand Blackboard, GGC's internal Web site.

Advertising Class

The advertising class is working in task forces to create prototypes for a crest for the School of Business.