Marketing Concentration, B.B.A. Major
Marketing Concentration, B.B.A. Major
A B.B.A. with a concentration in Marketing is a great choice for students who want to combine business acumen with creativity. Brand managers, public relation professionals, product managers, event coordinators and marketing directors are all career options with this degree.
The rigorous curriculum includes a strong business base along with courses in consumer behavior, market research and international marketing. Students will have exposure to fundamentals such as customer service and expectations, pricing structure, branding, advertising and market analysis.
Virtually every business and organization needs a marketing arm in order to promote its products or services, so the industry opportunities vary widely. In addition, marketing positions can include a variety of skill sets, from marketing communications to market analysis. The marketing professional bridges the gap between the product development experts within the company and the target consumer. Through research, analysis, strategy and messaging, marketing professionals help to shape technical information and product ideas into final products, packaging and language that consumers will respond to.
