The B.B.A. with a concentration in accounting prepares graduates for productive careers in accounting or related business fields. Students who are interested in business, financial reporting and auditing, taxes or management may consider this area. The broad yet balanced curriculum offers intensive study of accounting theory combined with analytical and technical skills. Fields of accounting include cost, financial, managerial, forensic, fund and tax. View the accounting program plan (PDF) and the accounting suggested academic map (PDF).
The BBA with a concentration in economics will introduce students to skills necessary to “think like an economist.” A cliché often used to describe the discipline, thinking like an economist refers to the field’s emphases on thinking on the margin, understanding human responses to incentives, recognizing the significance of market structures and failures, and interpreting societies’ allocation and distribution of limited resources – all using a set of analytical and empirical tools. A concentration in economics prepares you for a future career as an analyst in the private or public sector and creates a solid foundation for numerous graduate programs including an MBA or law school. View the economics program plan (PDF) and the economics suggested academic map (PDF).
The finance concentration of the B.B.A. degree gives students a strong foundation to prepare them for the fast paced, problem-solving world of finance. Students will study financial management, international finance, investment and stocks, which along with the core business courses, will expose students to in-depth theory and practical application. Professionals in the finance industry are key players in growing businesses by creating and maintaining value for the company. This is achieved by expertly managing cash flow, raising capital, investing profitably and overseeing or recommending acquisitions. Possible career choices are budget analyst, financial analyst, stockbroker, investment banker and personal financial planner. View the finance program plan (PDF) and the finance suggested academic map (PDF).
The B.B.A. with a concentration in international business prepares graduates to compete effectively in a global economy. In-depth study of international business principles ensures graduates are ready for a variety of business careers in today’s multicultural business environment. Quality classroom experiences, combined with opportunities for real-life exposure, bring the various facets of international business to life. International business concentrators have domestic and overseas career opportunities in management, marketing, economics, government, etc., where their international expertise helps them gain positions of responsibility. View the international business program plan (PDF) and the international business suggested academic map (PDF).
The B.B.A. with a concentration in management aims to develop management, leadership, teamwork and communication skills, which research has deemed essential for success in the business world. The concentration provides many occasions to strengthen one’s ability to exercise leadership through service, to speak and write persuasively, and to work collaboratively with a diverse group of individuals. The content of the concentration was based upon feedback from various stakeholders to include employers, alumni, students and faculty. View the management program plan (PDF) and the management suggested academic map (PDF).
The management concentration combines the most appropriate courses from the general business and leadership concentrations, both of which will be completely phased out over time. Students currently in the general business and leadership concentrations are urged to contact the School of Business student services office at firstname.lastname@example.org for information about their specific plan.
The B.B.A. with a concentration in management information systems (MIS) is a great choice for students who want to combine business and technology to effectively manage the information processes of today’s businesses. The MIS concentration focuses on both the business and technical aspects of information systems development and also on how decision-support tools and intelligent systems technology can be applied to the effective management of information technology both domestically and globally. Topics include: the global IT environment, project and operations management, IT planning and management, data management, application systems design and development, social networking and cross-cultural issues. View the MIS program plan (PDF) and the MIS suggested academic map (PDF).
The B.B.A. with a concentration in marketing is a great choice for students who want to combine business acumen with creativity. Brand managers, public relation professionals, product managers, event coordinators and marketing directors are all career options with this degree. The rigorous curriculum includes a strong business base along with courses in consumer behavior, market research and international marketing. Students will have exposure to fundamentals such as customer service and expectations, pricing structure, branding, advertising and market analysis. View the marketing program plan (PDF) and the marketing suggested academic map (PDF).