The School of Business has a strong history of incorporating Service Learning projects into class assignments, giving students real world experience and exposure to community and private sector interaction.
Marketing and Business Students Can Count on Community Involvement
Drs. Douglas Johnson and Alice Collins teach marketing and business classes that promote community involvement. Both professors like to engage students to work with local organizations. The project list can vary from general community projects to fundraisers tied to specific charitable campaigns, to hands-on involvement like painting a classroom.
Some of the projects they have organized include the following:
- 1st Student-led Blood Drive at GGC
- Breast Cancer Awareness Bake Sale
- Toys for Tots Drive
- Gwinnett Elderly Assistance
- City of Lawrenceville Cemetery Documentation
- Gwinnett Sexual Assault Center
- Gwinnett Humane Society
- Charlie Company – Army medical unit in Iraq
- Children's Healthcare of Atlanta
- Wounded Warrior Project
- St. Vincent de Paul Society
- Haiti Relief
Relay for Life Fundraisers
- Paint the Town Purple Ribbon Sales
- Stevie B’s Pizza Benefit and Silent Auction
- Chick-Fil-A Chicken Biscuit
- Krispy Kreme Donut Sales at Kroger
- Pizza Hut Pizza Sales
- Donuts, Chips and Soda Sale
- Massage Therapy
- Bake Sale
- Pizza Sale
- Snack Bar at Dobbins Military Base
- Valentines Gift Item Sales
Gwinnett Great Days of Service
- Gwinnett Great Days of Service – landscaping at Richards Middle School
- Gwinnett Great Days of Service – paint teacher restrooms at Corley Elementary School
- Gwinnett Great Days of Service – pathway to playground at Corley Elementary School
Marketing Class Students Tackle World
What's the best way to learn marketing? Assistant Professor Robert Anservitz gives his students a semester-long professional assignment that challenges them with real-world problems.
Anservitz's students worked with MedShare International, a four-star rated international charity. Five task forces conducted research and developed marketing deliverables to address the charity's marketing needs. By semester's end, they developed, presented and delivered turnkey collaterals to MedShare International's founder.
Healthcare market research is conducted by one student who commits to a four-month project. This can be a paid assignment. The project encompasses data inputting, data analysis and graphing, for published market research.
The Marketing Management class evaluated the GGC website. This work included:
- Identification of website needs
- Conducting a gap analysis to see where the current site meets or fails to meet needs
- Development of a model for an entirely new GGC website that met the identified needs and promoted the College's growth
The class was assigned to work with an entrepreneur to help hone the new venture’s marketing needs.
As an end-of-semester project, a marketing and advertising class created a new brand for MyGGC, GGC's internal website.
The advertising class has formed task forces to create prototypes for a new School of Business crest.