Georgia Gwinnett College’s “Game Changing” logo lockup promotes the fact that GGC is changing the game in higher education through its innovative model, which is characterized by the integrated approach to these three critical elements: attention, affordability and access.
Logo and Tagline Lock-Up Art
The Georgia Gwinnett College logo is comprised of a logo mark including the "cresting double G" and lettering consisting of the Avenir 85 Heavy font. The tagline “Game Changing” is in Rock Salt Regular. The lock-up is custom designed and should never be replaced by any other type.
The mark and logotype may be used as separate entities from the tagline, but it is preferable for the tagline to always appear in a lock-up with either the horizontal or vertical logo. Exceptions can be made with internal audiences.
When the two-color logo is locked with the tagline, the "Game Changing" tagline is in light green. Other color options for the logo and lock-up can be seen under the "Colors" section of this guide.
The following colors are approved for logo usage in instances in which color is used.
C: 100% M: 10% Y: 69% K: 44%
R: 0 G: 102 B: 67
GGC Light Green
C: 53% M: 0% Y: 96% K: 0%
R: 133 G: 196 B: 70
C: 0% M: 0% Y: 0% K: 100%
R: 0 G: 0 B: 0
The dimensions of the logo and tagline have been finalized and should never be altered. Do not stretch, skew, rotate or change the size of the lock-up type. Examples of improper usage are shown below.
To ensure that the reproduction of the logo lock-up is legible, the vertical version should never appear smaller than 1.25 inches horizontally. The horizontal version should never appear smaller than 1.75 inches horizontally.
Minimum Clear Space
An area of isolation has been specified for the logo lock-up using the "X" height of the cresting double G as a measure for distance from other elements. The clear area must be maintained around the lock-up at all times.