Georgia Gwinnett College’s “Game Changing” logo lockup promotes the fact that GGC is changing the game in higher education through its innovative model, which is characterized by the integrated approach to these three critical elements: attention, affordability and access.

Logo and Tagline Lock-Up Art

The Georgia Gwinnett College logo is comprised of a logo mark including the "cresting double G" and lettering consisting of the Avenir 85 Heavy font. The tagline “Game Changing” is in Rock Salt Regular. The lock-up is custom designed and should never be replaced by any other type.

The mark and logotype may be used as separate entities from the tagline, but it is preferable for the tagline to always appear in a lock-up with either the horizontal or vertical logo. Exceptions can be made with internal audiences.

When the two-color logo is locked with the tagline, the "Game Changing" tagline is in light green. Other color options for the logo and lock-up can be seen under the "Colors" section of this guide.

vertical color GGC logo with Game Changing tagline below
GGC horizontal color logo with Game Changing tagline below

Colors

The following colors are approved for logo usage in instances in which color is used.

 

GGC Green

C: 100% M: 10% Y: 69% K: 44%
R: 0 G: 102 B: 67
HEX: #00704a
PMS 3425

 

GGC Light Green

C: 53% M: 0% Y: 96% K: 0%
R: 133 G: 196 B: 70
HEX: #85c446
PMS 376

 

Black

C: 0% M: 0% Y: 0% K: 100%
R: 0 G: 0 B: 0
HEX: #000000

GGC vertical color logo with light green Game Changing tagline below
Vertical Color
GGC vertical one-color dark green logo with Game Changing below
Vertical Dark Green
GGC horizontal color logo with Game Changing tagline below in light green
Horizontal Color
GGC horizontal one-color dark green logo with Game Changing tagline below
Horizontal Dark Green
GGC vertical one-color black logo with Game Changing below
Vertical Black
GGC vertical reverse-color logo with Game Changing tagline below on light green background
Vertical Reverse
GGC horizontal one-color black logo with Game Changing tagline below
Horizontal Black
GGC horizontal reverse-color logo with Game Changing tagline below on light green background
Horizontal Reverse

Common Misuse

The dimensions of the logo and tagline have been finalized and should never be altered. Do not stretch, skew, rotate or change the size of the lock-up type. Examples of improper usage are shown below.

GGC Game Changing logo misused example, stretched
GGC Game Changing logo misused example, skewed
 
 
GGC Game Changing logo misused example, rotated
GGC Game Changing logo misused example, re-sized type

Minimum Size

To ensure that the reproduction of the logo lock-up is legible, the vertical version should never appear smaller than 1.25 inches horizontally. The horizontal version should never appear smaller than 1.75 inches horizontally.

GGC logo 1.25 inch wide example
GGC logo 1.75 inches wide example

Minimum Clear Space

An area of isolation has been specified for the logo lock-up using the "X" height of the cresting double G as a measure for distance from other elements. The clear area must be maintained around the lock-up at all times.

GGC logo with minimum clear space shown