Accounting

The BBA with a concentration in accounting prepares graduates for productive careers in accounting or related business fields. Students who are interested in business, financial reporting and auditing, taxes or management may consider this area. The broad yet balanced curriculum offers intensive study of accounting theory combined with analytical and technical skills. Fields of accounting include cost, financial, managerial, forensic, fund and tax.

Economics

The BBA with a concentration in economics will introduce students to skills necessary to “think like an economist.” Economic training prepares students for flexible and rigorous thinking, suitable for high-performance professional careers as well as graduate study. The field emphasizes thinking on the margin, understanding human responses to incentives, recognizing the significance of market structures and failures, and interpreting societies’ allocation and distribution of limited resources – all using a set of analytical and empirical tools.

Finance

The finance concentration of the BBA degree gives students a strong foundation to prepare them for the fast paced, problem-solving world of finance. Students will study financial management, international finance, investment and stocks, which along with the core business courses, will expose students to in-depth theory and practical application. Professionals in the finance industry are key players in growing businesses by creating and maintaining value for the company. This is achieved by expertly managing cash flow, raising capital, investing profitably and overseeing or recommending acquisitions. Possible career choices are budget analyst, financial analyst, stockbroker, investment banker and personal financial planner.

International Business

The BBA with a concentration in international business prepares graduates to compete effectively in a global economy. In-depth study of international business principles ensures graduates are ready for a variety of business careers in today’s multicultural business environment. Quality classroom experiences, combined with opportunities for real-life exposure, bring the various facets of international business to life. Those concentrating in international business have domestic and overseas career opportunities in management, marketing, economics, government, etc., where their international expertise helps them gain positions of responsibility.

Management

The BBA with a concentration in management aims to develop management, leadership, teamwork and communication skills, which research has deemed essential for success in the business world. The concentration provides many occasions to strengthen one’s ability to exercise leadership through service, to speak and write persuasively, and to work collaboratively with a diverse group of individuals. The content of the concentration was based upon feedback from various stakeholders to include employers, alumni, students and faculty.

Management Information Systems

The BBA with a concentration in management information systems (MIS) is a great choice for students who want to combine business and technology to effectively manage the information processes of today’s businesses. The MIS concentration focuses on both the business and technical aspects of information systems development and also on how decision-support tools and intelligent systems technology can be applied to the effective management of information technology both domestically and globally. Topics include: the global IT environment, project and operations management, IT planning and management, data management, application systems design and development, social networking and cross-cultural issues.

Marketing

The BBA with a concentration in marketing is a great choice for students who want to combine business acumen with creativity. Brand managers, public relation professionals, product managers, event coordinators and marketing directors are all career options with this degree. The rigorous curriculum includes a strong business base along with courses in consumer behavior, market research and international marketing. Students will have exposure to fundamentals such as customer service and expectations, pricing structure, branding, advertising and market analysis.

Supply Chain Management

The BBA with a concentration supply chain management (SCM) focuses on the management of resources and activities that produce and deliver the goods and services for customers. SCM plays a critical role in enhancing a company’s competitive position. SCM concentration graduates help meet the growing regional need for jobs requiring skills in inventory planning and control, purchasing, traffic and transportation management, and warehouse management.

Business Intelligence Certificate

Business Certificate Program Overview

A certificate in business intelligence helps prepare students for jobs that involve analyzing and interpreting data. This nineteen credit hour certificate allows students to supplement their program of study with business intelligence skills, which enhance their quantitative competence. As such, students are required to complete coursework in computer programming, database management, statistical analysis and reporting/visualizing data. In addition to the required coursework, students are required to select a course from a list of electives to align the business intelligence certificate with their specific program of study.

Employment Outlook

Since business intelligence is important to all functional areas of business, organizations are continuously developing new jobs to leverage the unique data housed in these functional areas across the organization. Some examples of business intelligence job titles are management analyst, business analyst, human resource analyst, organizational development consultant, marketing analyst and marketing research analyst. Jobs requiring business intelligence skills are expected to grow faster than average for the next several years in Georgia as well as nationally.

What is Business Intelligence?

Business intelligence is an umbrella term covering the collection, storage, and analysis of organizational data for the purpose of optimizing performance and supporting decision-making in organizations. For example, business intelligence can be used to identify ways to increase profit, analyze customer behavior, compare performance with competitors, predict market trends and discover workplace problems. While traditional business intelligence exists in an organization's information technology departments, modern variants of business intelligence are embedded within all functional areas in organizations, such as marketing, human resources, accounting and operations, where follow-up or ad hoc business intelligence is used to enhance data analysis and problem solving.

Required Coursework

Students need to complete the following required courses:

  • ITEC 2120 – Introduction to Programming; or ITEC 2140 – Programming Fundamentals
  • ITEC 3200 – Introduction to Databases
  • BUSA 3000 – Quantitative Analysis for Business
  • BUSA (MIS) 3600 – Business Intelligence for Managers
  • BUSA (MIS) 3300 – Web Analytics and Data Visualization

In addition, students need to complete one course from the following electives:

  • ACCT 3401 – Accounting Analysis and Modeling
  • BUSA 4650 – Business Research Methods
  • ECON/FINA 4120 – Introduction to Econometrics
  • FINA 4200 – Security Analysis and Portfolio Management
  • MKTG 4100 – Marketing Management
  • MKTG 4450 – Digital Marketing in a Global Context
  • SCM 3500 – Supply Chain Modeling and Analysis
  • ACCT/BUSA/FINA/MIS/MKTG/SCM 4751 – Business Internship; or ITEC – 4900 ITEC Internship

Outcomes

By the completion of the certificate, students will have demonstrated the following performance outcomes:

  • Define the different forms of data, variables and statistics
  • Analyze data using descriptive and inferential statistic
  • Prepare, specify, and use a relational database management system
  • Apply the Structured Query Language (SQL) for database definition and manipulation
  • Design and implement programming solutions to solve problems
  • Prepare programming solutions that interact with external data sources
  • Produce professional communications about data in written, oral, and visual forms
  • Assess websites and online searches with appropriate analytical techniques
  • Describe the business uses and value of business intelligence