Dr. Alice Ford Collins

Dr. Alice Ford Collins

Associate Professor of Marketing

Office W-2141
Office phone
Email Address


Dr. Alice Ford Collins has more than 20 years of teaching experience at the college level. She strives to make her classes fun and rewarding by providing hands-on experiences for her students. It is common for her students to work with local organizations to help them reach their goals. She has taught Principles of Marketing, Marketing Research, Consumer Behavior, Marketing Management, Retailing, Business Capstone and Professional Selling. Her research interests include services marketing, marketing pedagogy and community economic development. Collins has assisted over twenty Georgia communities with their revitalization efforts. She particularly enjoys helping communities develop sustainable historic central business districts.


  • Doctorate – business – University of Georgia

Academic Interests

  • Services marketing
  • Marketing research
  • Economic development
  • Branding