Dr. Tracey King Schaller

Associate Professor of Marketing

Office W-2112
Office phone
Email Address


Dr. Schaller is an associate professor of marketing in the School of Business at GGC. She enjoys teaching a variety of marketing courses including Principles of Marketing, Consumer Behavior and Marketing Research. Her research interests revolve around research methods, attitude theories, and consumer health and well-being. Her work has been published in leading marketing journals such as The Journal of Consumer Research, The Journal of Public Policy & Marketing, Psychology & Marketing, The Journal of Advertising, and Organizational Research Methods. She has presented at national conferences sponsored by organizations such as the American Institute for Cancer Research (AICR), American Marketing Association (AMA), Association for Consumer Research (ACR) and Society for Marketing Advances (SMA). In 2017, she was awarded the Excellence in Teaching Award by Sigma Alpha Pi, the National Society of Leadership and Success.


  • Doctorate – marketing – Georgia Institute of Technology
  • Bachelor's – management – Georgia Institute of Technology

Academic Interests

  • Consumer health
  • Consumer attitudes
  • Research methods and biases