Bachelor's Degree in Business Administration
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Tomorrow's Business Leaders
Meet the challenges as one of tomorrow’s leaders by applying the classroom theory you’ll learn to real-world activities. Gain confidence from multiple perspectives – societal, organizational, individual – that inform business decisions. Start your own business or pursue a career in the corporate sector. Put your learning to work.
Business Administration Concentrations
The BBA with a concentration in accounting prepares graduates for productive careers in accounting or related business fields. Students who are interested in business, financial reporting and auditing, taxes or management may consider this area. The broad yet balanced curriculum offers intensive study of accounting theory combined with analytical and technical skills. Fields of accounting include cost, financial, managerial, forensic, fund and tax.
The BBA with a concentration in economics will introduce students to skills necessary to “think like an economist.” Economic training prepares students for flexible and rigorous thinking, suitable for high-performance professional careers as well as graduate study. The field emphasizes thinking on the margin, understanding human responses to incentives, recognizing the significance of market structures and failures, and interpreting societies’ allocation and distribution of limited resources – all using a set of analytical and empirical tools.
The finance concentration of the BBA degree gives students a strong foundation to prepare them for the fast paced, problem-solving world of finance. Students will study financial management, international finance, investment and stocks, which along with the core business courses, will expose students to in-depth theory and practical application. Professionals in the finance industry are key players in growing businesses by creating and maintaining value for the company. This is achieved by expertly managing cash flow, raising capital, investing profitably and overseeing or recommending acquisitions. Possible career choices are budget analyst, financial analyst, stockbroker, investment banker and personal financial planner.
The BBA with a concentration in international business prepares graduates to compete effectively in a global economy. In-depth study of international business principles ensures graduates are ready for a variety of business careers in today’s multicultural business environment. Quality classroom experiences, combined with opportunities for real-life exposure, bring the various facets of international business to life. Those concentrating in international business have domestic and overseas career opportunities in management, marketing, economics, government, etc., where their international expertise helps them gain positions of responsibility.
Course catalog requirements for international business concentration
The BBA with a concentration in management aims to develop management, leadership, teamwork and communication skills, which research has deemed essential for success in the business world. The concentration provides many occasions to strengthen one’s ability to exercise leadership through service, to speak and write persuasively, and to work collaboratively with a diverse group of individuals. The content of the concentration was based upon feedback from various stakeholders to include employers, alumni, students and faculty.
The BBA with a concentration in management information systems (MIS) is a great choice for students who want to combine business and technology to effectively manage the information processes of today’s businesses. The MIS concentration focuses on both the business and technical aspects of information systems development and also on how decision-support tools and intelligent systems technology can be applied to the effective management of information technology both domestically and globally. Topics include: the global IT environment, project and operations management, IT planning and management, data management, application systems design and development, social networking and cross-cultural issues.
Course catalog requirements for management information systems concentration
The BBA with a concentration in marketing is a great choice for students who want to combine business acumen with creativity. Brand managers, public relation professionals, product managers, event coordinators and marketing directors are all career options with this degree. The rigorous curriculum includes a strong business base along with courses in consumer behavior, market research and international marketing. Students will have exposure to fundamentals such as customer service and expectations, pricing structure, branding, advertising and market analysis.
The BBA with a concentration supply chain management (SCM) focuses on the management of resources and activities that produce and deliver the goods and services for customers. SCM plays a critical role in enhancing a company’s competitive position. SCM concentration graduates help meet the growing regional need for jobs requiring skills in inventory planning and control, purchasing, traffic and transportation management, and warehouse management.
Course catalog requirements for supply chain management concentration
Courses and Curriculum
Course examples for a business administration degree (varies based on your chosen concentration):
Marketing Research
Human Resource Management
Marketing Research
Human Resource Management
Engaged Learning
GGC fosters partnerships with local community organizations to provide tangible experiences that move portfolios to the top of the employment pile.
- Non-profit branding studies and marketing services development
- Academic conference presentations
- Internships
- Service learning
- Global opportunities through study abroad
Careers and Grad School Prep
- Accountant
- Advertising executive
- Business analyst
- Communications
- Consultant
- Economist
- Entrepreneur
- Financial analyst
- Marketing manager
AACSB Accreditation
Georgia Gwinnett College School of Business is an accredited member of AACSB International—The Association to Advance Collegiate Schools of Business.
Articulation Agreements
College articulation agreements are formal partnerships between GGC and other educational institutions that outline how credits earned at one institution will transfer to the other.
Any students who successfully complete all requirements for the Associate of Science (AS) in General Business degree program at Gwinnett Technical College (GTC), and who is otherwise eligible for admission will, upon application, be accepted at Georgia Gwinnett College (GGC) and may transfer the credits from the AS in General Business to the Bachelor of Business Administration (BBA) degree program at GGC’s School of Business. Note: only the AS in General Business degree program at GTC is acceptable for this articulation program. No other degree program, diploma or certificate from GTC, be it business or another discipline, is covered.
GGC School of Business contact: SBAAdvising [at] ggc.edu
Students graduating with a Georgia Gwinnett College (GGC) Bachelor of Business Administration (BBA) degree will be automatically admitted to the Master of Science in Information Technology (MSIT) program at Kennesaw State University (KSU) if they meet the following criteria:
Satisfies KSU Graduate College Admission Requirements
- Provides resume / vita
- Provides statement of purpose
- Provides two letters of recommendation
- Has overall GPA of 2.75 or higher from GGC
GGC School of Business contact: Dr. Melinda Cline, professor of management information systems, mcline [at] ggc.edu
KSU Contact: Dr. Lei Li, MSIT coordinator and professor of information technology, lli13 [at] kennesaw.edu
Students graduating with a Georgia Gwinnett College (GGC) Bachelor of Business Administration (BBA) degree will be automatically admitted to the Master of Science in Supply Chain Analytics program at Clayton State University (CSU) if they meet the following criteria:
Satisfies CSU Graduate College Admission Requirements
- Provides resume / vita
- Provides statement of purpose
- Provides two letters of recommendation
- Has an overall GGC GPA of 2.75 or higher
GGC School of Business contact: Dr. Sanjaya Mayadunne, associate professor of decision sciences and management information systems, smaydunne [at] ggc.edu
CSU Contact: Dr. Kimberly Johnson, associate professor of management, kimberlyjohnson [at] clayton.edu
Minors, Certificates, Certifications
Add Value to Your Degree
Degree-enhancing minors, certificates and certifications add value to your degree. Available options range from the sciences, technology, history, political science, writing, the arts and more.
Alumni Voices
Shalaya Morissette, '12 Business Administration
“I know business, and I happen to be a black woman, so that gives me a certain credibility and puts me in a unique position to understand what’s happening in the world,” said Morissette, who enjoys talking with minority business owners and educating them about Department of Energy opportunities.
“What I do doesn’t just help businesses thrive. Business owners have children and are more likely to hire other minorities,” she said. “Looking through that lens, I wake up every day and say, ‘I’m impacting people’s lives in a very positive way, and I don’t need a billion dollars tomorrow to do it.’”
Transforming Lives
- Vice president, Partnerships and Strategic Initiatives, Walker-Miller Energy Services
- Founder, Chieftess Consulting Group and "Becoming a Chieftess: A Coloring Book Celebrating Women Leaders"
- Former chief, Minority Business and Workforce Division, U.S. Department of Energy
- Former board member, Georgia Gwinnett College Alumni Association
Education
- Master of Education, multi/interdisciplinary studies, Cambridge College
- Bachelor of Science, nuclear engineering technology (expected August 2025), Excelsior University
- Bachelor of Business Administration, Georgia Gwinnett College
Read more in Georgia Gwinnett Magazine: Helping minority businesses thrive
Contact Us
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Accounting, Management Information Systems and Finance
Economics, Supply Chain Management and Marketing
